How we roll.

We’ve got a group of rock stars just waiting to rock with you and your team and get things done. So done.

Our thing.
Late nights, early mornings or cold lunches won't slow us down in our goal to create value for your brand and ultimately the lives your work impacts.

Bottom line, we're a group of experienced marketing pros ready to supplement your team when time and talent is of the essence.
Start a Project

Directorie supports commercial activities throughout the Development Cycle.

Phase I
Phase II
Phase III
Approval
Post Approval

Market Analysis
• Indication Opportunity Assessment and Prioritization & TPP Development
• Commercial Due Diligence for Business Development
• Market Sizing & Assessment
• Message Strategy

Commercial Planning
• Business Plan Development
• Commercial Activity Mapping & Budget Creation
• Advocacy Development
• Pricing & Reimbursement Strategies

• Publication & Medical Meeting Strategy
• Clinical Trial Design
• Integration with Medial Affairs
• Segmentation
• Patient Journey Mapping

Market  Cultivation  |  Pre - Launch• Forecasting
• Agency Selection & Guidance
• Payer Assessment & Strategy
• Launch Planning
• KPI Metrics
• KOL / Influence Mapping

• Competitive Differentiation
• Product Positioning
• Communications  Planning
• Tactical Marketing Plan Development
• Message & Creative Testing
• Sales Force Planning

Launch
‍• Personal Sales Material Launch
• Non-Personal Promotional Material
• Speaker Bureau Implementation
• Payer Material Launch
• Advocacy Support and Management
• Pricing
• PR Launch

Commercialization
• Launch Plan Execution
• Sales Force Development & Implementation
• Performance Analysis
• Product Repositioning
• Marketing Plan Optimization
• Society Engagement and Exhibits
• ATU/Tracking Studies
• Peer to Peer Education

Phase I: Market Analysis

‍• Indication Opportunity Assessment and Prioritization & TPP Development
• Commercial Due Diligence for Business Development
• Market Sizing & Assessment
• Message Strategy

Phase II: Commercial Planning

• Business Plan Development
• Commercial Activity Mapping & Budget Creation
• Advocacy Development
• Pricing & Reimbursement Strategies
• Publication & Medical Meeting Strategy
• Clinical Trial Design
• Integration with Medial Affairs
• Segmentation
• Patient Journey Mapping

Phase III: Market Cultivation | Pre-Launch

• Forecasting
• Agency Selection & Guidance
• Payer Assessment & Strategy
• Launch Planning
• KPI Metrics
• KOL / Influence Mapping
• Competitive Differentiation
• Product Positioning
• Communications  Planning
• Tactical Marketing Plan Development
• Message & Creative Testing
• Sales Force Planning

Approval: Launch

• Personal Sales Material Launch
• Non-Personal Promotional Material
• Speaker Bureau Implementation
• Payer Material Launch
• Advocacy Support and Management
• Pricing
• PR Launch

Post Approval

Commercialization
• Launch Plan Execution
• Sales Force Development & Implementation
• Performance Analysis
• Product Repositioning
• Marketing Plan Optimization
• Society Engagement and Exhibits
• ATU/Tracking Studies
• Peer to Peer Education