Directorie is a jack-of-all-trades agency that connects seasoned commercial, marketing, and market access experts with teams like yours who are under-resourced and overworked.
We are exactly the right partner to fill those mission-critical gaps in your organization, from pre-commercialization to launch to lifecycle management and more. Here’s why:
"It was clear, from their exceptional work on our patient services hub, that the Directorie team embodies the expertise and speed necessary to be successful in today’s pharmaceutical marketing environment."
Not all client needs are the same, we know; where you are in your brand life cycle is key. Luckily, we’ve worked with everyone from startups to the well-established to Prix Galien award winners—so we’re here for wherever you are.
Executive leadership support for clinical development programs, commercial perspectives, and resource alignment, to ensure you’re considering market performance before commercialization.
Embedded expertise—within your brand team—to lessen hiring risks and add capacity that supports internal launch readiness and a seamless transition to execution.
A go-to agency partner integrated with your in-house teams—think of it like a tailored safety net—to boost capacity, advance key initiatives, and tackle critical projects.
Executive-level brand management, strategically placed to maintain performance when resources are scaled back—so you can focus on new projects and nurturing what’s in the pipeline.
“Directorie employees become part of your team, and your business becomes their own. When we were looking to engage KOLs and generate insights, they were fully engaged, every step of the way.”
Whatever helps people bond with your brand, Directorie does it (watercooler bonding-inclusive). Our services run the gamut—so you can stop running the gauntlet.
The list goes on. And on.
Let’s talk
“The commitment Directorie has to their clients’ business is unmatched. In developing and managing our speaker bureau, they not only got the job done, but did it with focus, quickly, and with incredible positive energy.”
It’s pretty easy to be fearless when you have a collective 100 years of experience in pharma and biotech—across various disease states, including the rare and ultra-rare—plus more than 68 product launches under your belt. If it’s out there, our top dogs have tackled it.
Clients were relying on numerous disparate agencies, each with various levels of experience in the healthcare space, leading to fragmented solutions and inconsistent results. Driven by her passion for transforming the healthcare industry, Erika set out to create an integrated approach that delivers cohesive, expert-driven strategies from a trusted partner—one that truly understands the challenges because the team has walked in their client's shoes. Directorie knows firsthand the complexities of launching and scaling healthcare brands, allowing the team to empathize deeply and provide solutions that resonate with real-world needs.
As CEO, Erika has been instrumental in establishing Directorie as a leader in the industry, building a robust network of key opinion leaders and commercial partners to create meaningful, impactful growth. Her leadership is rooted in empathy, shaping a culture that values understanding, collaboration, and resilience. Erika extends that approach to everything she does—as the author of Pets Are Family, and the owner of Tiny Superheroes, a mission-driven organization empowering children facing critical illness by activating their superpowers through courage, strength, and hope, it's clear that she advocates for empowerment and support in every community she touches. Erika's vision goes beyond business success; she strives to create a supportive environment where big ideas thrive, relationships are nurtured, and every team member actively shapes the future.
Throughout his career, Ryan has specialized in driving value through strategic planning, product launches, and optimizing revenue streams—all while ensuring efficiency gains. At Directorie, he has architected go-to-market strategies, organizational structures, and operational standards supporting $1B+ revenue goals. Additionally, Ryan developed a comprehensive 5-year growth plan for an acquired commercial asset, positioning it for future success.
Known for his proactive and adaptable nature, Ryan brings a collaborative approach to leading cross-functional teams and solving challenges. He’s all about thinking big and activating those ideas, inspiring everyone to make meaningful strides toward the future.
With over 12 years of experience in the healthcare industry, Thomas has tackled roles in Sales, Account Management, Marketing, and Operations. His career highlights include launching the first-ever prescription digital therapeutic in the US and re-engineering a $1B hub to improve patient experience across multiple brands and indications. He’s also led the launch of brands across six disease states and transitioned specialty pharmacy partnerships to enhance market success.
Thomas is a leader who excels at inspiring teams to achieve ambitious goals and turn a vision into tangible results.
With a passion for brand strategy, storytelling, and advocating for patients, Jamie is a commercial leader who excels in creating meaningful connections between brands and the people they serve.
Jamie's extensive expertise in rare diseases and complex markets is underscored by her successful leadership in launch planning, readiness, and execution for 19 product launches. Her deep understanding of customer needs, honed through leading marketing and patient services teams, has been instrumental in her career.
At Directorie, Jamie's commitment to building high-performing teams and shaping brand stories ensures impactful and effective customer engagement. She is dedicated to developing business and fostering a culture that celebrates the patient's journey and the power of well-executed brand strategy.
With a rich background in brand strategy development, client relationship building, KOL strategy, and healthcare professional education, Nikki has been an integral part of building teams, creating processes, and driving success across multiple therapeutic areas.
Throughout her career, Nikki has led numerous product launches, indication extensions, and account growth initiatives, ensuring success throughout the product lifecycle. Her expertise in operations goes beyond the tactical; Nikki excels at corporate strategy, planning, business unit leadership, and, most importantly, people development. She’s focused on creating an environment where teams can thrive, grow, and consistently exceed expectations.
Nikki’s unique blend of strategic insight and hands-on leadership has made her an invaluable force in the Directorie journey, always focused on operational excellence and helping teams achieve their goals in a constantly evolving landscape.
“Our industry is facing unprecedented change and complexity, and navigating it requires thought partnership that can transcend the bandwidth of your commercial team. Directorie is a talented extension of your team with the ability to elevate your capability and productivity.”
We’re always looking for brand management all-stars. Pros who are passionate about strategy and execution. Who bring an arsenal of skills to bear on full-scope solutions. Who are masters at multitasking, and play well with others.
And let’s be clear: we don’t just supply staff to clients. While we’ve been known to do some resource-driven matchmaking, we’re less about placing warm bodies and more about offering adaptive solutions. If that sounds like your jam, read on.
An enthusiastic approach to hitting challenges head-on with a thirst for learning. It’s what drives us and makes our hearts beat faster. We push down that gas pedal.
No task is beneath or above us. We roll up our sleeves and jump in. Our clients need partners who are trying to make dreams come true.
Find a way, be creative, and problem-solve. We gather our team, draw upon experiences and reach for our Swiss army knife. We’re the “let’s kick ass!” type.
Remote working environment, equipment supplied
In-person company meetings that foster collaboration and support
Paid employee medical, vision, and dental
401k availability with employer matching
Paid holidays and vacation time
Unlimited sick leave
Paid maternity and parental leave
Paid family and pet bereavement
Short-term disability, long-term disability, and life insurance
Annual wellness and cellular credits
$1,000 professional development budget
Let’s get this office
party started.
“During my job search, I was pleasantly surprised to find a rare, compassionate offering—'pet bereavement'—in the Directorie benefits. Now I'm proud to work for a company that recognizes pets as integral family members!”
We are thrilled to share that Directorie has officially made its mark as one of the Fastest Growing Private Companies in America—ranking in at #1789 on the 2024 Inc. 5000 list!
We are thrilled to introduce you to another Directorie team member who is absolutely crushing it on a daily basis…meet Sabrina Brletich!
Congratulations to our CEO, Erika Sinner, on taking the helm as the new owner and Chief Empathy Officer of TinySuperheroes—a vibrant community comprised of over hundreds of thousands of children and families facing rare diseases.
“Before we were able to hire FTEs, Directorie played that role, and has been a critical partner ever since. They were with us at every stage of our company and product launch with strategic and executional expertise, always thinking ahead about downstream implications and positioning us for future growth—from BoD meeting readiness to campaign, message and materials development and sales onboarding and training.”
You’ve got the goals. We’ve got the talent and time.
Just let us know where you could use our muscle.
